Over the past 15 months, Slido was used at hundreds of Q&A sessions and panel discussions for crowd-sourcing the best questions from audiences. More than 63,000 questions were asked via Slido during this period and we were naturally curious to find out if there were any patterns of how attendees were engaging in the discussions.
Here are 4 findings we have discovered in our first research.
54% of delegates chose to ask questions at events anonymously
We’ve observed that a large proportion of submitted questions at events were anonymous but the actual figure was rather surprising.
If over half of the questions were asked anonymously, we can assume that in a more traditional setup attendees wouldn’t have probably asked these questions at all. There is clearly a barrier to them putting their hand in the air, be it lack of confidence, sensitive topic or any other reason for wanting to remain anonymous.
Anonymous questions got 63% more likes than questions tagged with names
Interestingly, we’ve also found out that anonymous questions got on average 63% more likes than questions tagged with names.
As anonymous questions were getting more upvotes, we could assume that they were more relevant for discussions. Having had a chance to participate anonymously, attendees were not held back to ask thought-provoking questions that other audience members also found interesting and beneficial for the discussion.
1/5 of all participants got only engaged by liking questions of others
We were really pleased to discover that sli.do also succeeded in engaging attendees who didn’t ask questions. While 20% of all participants didn’t submit a question of their own, they still upvoted the questions of others and thus had a chance to influence the way conversation evolved.
40% of delegates got engaged repeatedly
Finally, our research revealed that an impressive 40% of delegates got engaged repeatedly and asked more than one question at the event where sli.do was used. It seems that once attendees get engaged at an event, they’re prone to participate in conversations again and again.