Crowdsourcing a Manifesto for the Incentive Travel Industry with Slido

Martina Cicakova

The most valuable lessons that we have learned about using Slido came from our customers. Pádraic Gilligan with his team at SoolNua have always been at the forefront of innovation when it comes to audience engagement.

Recently, they came up with another inspiring use case. They used Slido to crowdsource the first-ever mission statement for the incentive travel industry at the Global Conference of the Society for Incentive Travel Excellence (SITE) in Bangkok.

Their goal was to create a 10-point Manifesto using the brainpower and expertise of the 350 professionals in the room.

We asked Pádraic and his colleague Aoife McCrum, who also lead the Marketing Team at SITE, how they pulled it off. This is their story.

The ‘why’ behind the Manifesto

Under the leadership of its president, Philip Eidsvold, CIS, CITP and its Board of Directors, SITE wanted to create a series of statements that would define the real purpose of incentive travel and steer its future trajectory.

The final document would become the core reference point for all incentive travel professionals in 2019.

“It’s vital that an organization has a vision, mission, and value statement at its core,” explained the CEO of SITE, Didier Scaillet, CIS, CITP. “SITE had never done anything like this before. Having 350 experts in one place was a great opportunity to collectively create a document that sets these out.”

But there comes the challenge. How do you gather the thoughts of so many people at the same time and capture them efficiently?

“That’s the benefit that Slido brought to us,” explained Pádraic. “We had 4.5 hours to produce 10 statements that all the attendees could sign their name to. Slido helped us achieve this.”

And the result? A truly democratic viewpoint that represented not just an elite opinion, but very much the view of every single member present in the room. This is what the process looked like.

The first selection of statements

First, with former CEO of ICCA, Martin Sirk, as facilitator, a small group of SITE leaders identified 50 possible statements under 10 different categories.

People voting for the mission statements

Using flipcharts and simple analog voting with colored dots, the group voted these down to the 30 most compelling ones.

Then, they presented these to a second group of recognized leaders in the industry who reduced the number to 15.

The technology part

In the final stage, they introduced Slido. By using only three live polls, the entire 350-people audience selected the final 10 statements of the Manifesto. People could also submit questions and comments during the process in a live Q&A.

“The best possible use of technology is where it integrates seamlessly into a human process and makes it more efficient. That was our experience with Slido,” Pádraic explained.

In the first voting round, the organizers presented a multiple-choice Slido poll with the 15 statements. Each attendee chose one they thought was absolutely essential for inclusion.

Crowdsourcing an organization's mission statement with Slido poll on screen

Once the results were in, they took the 6 top-voted statements and added them to the Manifesto.

In the second round of voting, they presented the remaining options. Each participant could place 3 votes this time. The 4 top-voted options were added to the final list.

“The best possible use of technology is where it integrates seamlessly into a human process and makes it more efficient. That was our experience with Slido.”

~ Pádraic Gilligan, Chief Marketing Officer at SITE

After the two polling rounds, they had a list of 10 statements. But the process did not end there. “We were seeking a formal endorsement of the process,” noted Pádraic.

To achieve this, they ran one last poll where the attendees could vote whether they agreed with the final Manifesto. With 95% endorsement, the results were close to unanimous.

The result

This crowdsourcing exercise produced 10 statements endorsed fully by the participants. Using Slido helped the organizers capture the widest possible spectrum of voices and engage everyone at once.

The SITE team was delighted with the outcome. “The attendees’ reactions were massively positive. Slido is fun, easy-to-use and people were excited to see the result of their voting.”

The headline sponsor of the Manifesto, Meet in Ireland, was also thrilled. “We use Slido ourselves to build alignment with our stakeholders. It was wonderful to see how it can also be used to co-create mission and vision statements.”

“The attendees’ reactions were massively positive. Slido is fun, easy-to-use and people were excited to see the result of their voting.”

~ Pádraic Gilligan, Chief Marketing Officer at SITE

As the sponsor continued, “We believe the 10 statements of the Bangkok Manifesto provide a clear steer for the incentive travel industry as it evolves in a rapidly changing business environment.”

Especially important for the organizers was the crowdsourcing part of the process. “Within our organization, it’s pretty powerful to say that the Bangkok Manifesto wasn’t conducted by an elite group of people,” explained Pádraic.

“People were empowered to comment or ask questions if there was anything they didn’t agree with. Slido allowed us to capture those voices,” Pádraic concluded.

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