ROI, we all know it, we know what it means, and the events industry, just like any other, places a lot of focus on it. Oftentimes, however, the ROI discussion surrounding events focuses on event organizers and exhibitors. What about the ROI for attendees?
Considering ROI for attendees is important for the attendees themselves but also for organizers and exhibitors, who need to attract attendees to the events. Whether you’re an attendee, an exhibitor or an organizer, here are 5 great event technologies to get you started on your way to maximizing ROI for attendees.
Studies have consistently shown that quality networking opportunities is the #1 reason an attendee chooses to attend an event. Further, the average person carries around 2.9 digital devices. So, since it’s clear that using event technology to provide quality networking opportunities is key, our first 3 tips focus on this.
Social Radar is a location based app that allows users to see who is at the event and how they are connected to them. It provides feeds from their social networks so the attendee knows what they’ve been up to, a valuable tool when reconnecting a lapsed relationship.
It even displays pictures of the contacts so attendees can immediately recognize familiar faces in the crowd. Best of all, attendees can use this app themselves, without any participation from the event organizer, so they can make sure never to miss a networking opportunity.
Double Dutch is a platform which provides organizers with a conference and event app for attendees. Among their range of offerings within the app is an attendee networking feature. This feature allows attendees to find others at the event who share their interests or discover other attendees within specialties they are interested in finding more about.
The app also has a private messaging tool, so attendees can have private conversations and make plans to meet up with contacts they find.
InGo is a event marketing platform that allows organizers to increase networking opportunities for attendees before the event even begins. The InGo widgets integrate with organizers’ registration systems and allow attendees to socially register and spread the event across their social networks by utilizing its socially smart algorithms.
Attendees can then send personalized invites to their network, increasing the event’s reach. The result is an event filled with new, quality attendees, increasing the opportunities for networking and engagement.
Content is another major contributing factor to why attendees chose an event. Beyond networking, attendees also come to events to stay up to date with their industry and quality content is important to providing attendee ROI. These event technologies focus on helping organizers provide engaging content.
Real Time Q & A platforms are a great way to help presenters provide the quality, engaging content attendees need. Apps like sli.do allow audience members to ask questions and vote on the questions they most want answered. This can help provide attendees with the chance to get exactly what they need out of a presentation, even if they are part of the 74% of attendees that statistics show won’t ask questions in a public forum.
It also allows presenters to gain a deeper understanding of what questions would be most helpful to answer in a limited time frame, giving them insight into how to provide the most ROI in each session.
Social integration is a necessity for event success in today’s space and there are a ton of apps that people use, so integrating as many network feeds as you can is helpful. Storify connects with social media sites and other sources and allows the user to pull them together in a storyboard, complete with pictures and text.
This can help the organizer curate all the digital interactions surrounding the event. Using these storyboards, not only can the event content live on after the event, but the networking and social media interactions that happen at the event can actually become valuable content in itself.
What’s your favorite event tech to increase attendee ROI? We love to hear from you!
Kristina Mirus is InGo’s Marketing Associate, executing campaigns, managing social media and conducting market research on the events industry. Previously, she helped start a local school and managed its internal operations, along with being a Research Analyst for a news and commentary website. She has been a volunteer event planner for almost 10 years.
About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood (now Informa) and UBM. InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe. It has been in business since 2013 and has served over 200 events in the U.S., Australia, Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia. Discover how InGo can grow your event at http://regdemo.ingo.me