Events and conferences are an ideal place to reconnect with your old acquaintances, meet new people and enlarge your (online) network. Tweeting at events has been around for a while, but it’s surprising how many delegates still underestimate its importance for networking.
To get the most out of live tweeting, here are 10 effective tips on how to increase your social footprint at events with Twitter.
1. Make sure you know the #hashtag of the event
By failing to prepare, we’re preparing to fail. The same goes for live tweeting. The events and conferences are truly overwhelming and without solid preparation you might miss the most interesting content while searching for Twitter handles.
Don’t just guess the hashtag; you may find out after a half-day of tweeting that no one saw your tweets. Browse through the event website, check the social media profiles to find the right event hashtag.
2. Engage with people prior to the event
Getting in touch with people on Twitter before the event is a wonderful opportunity to learn more about them, set up personal meetings and learn about their companies. As not many people tweet yet, you have a better chance to create more personal bonding.
3. Get Twitter handles of speakers in advance
The schedule of an event is usually up well in advance so you can plan which sessions you’re going to attend. Check the speakers and find their Twitter handles so you don’t panic that you can’t find them while sitting in the audience.
EXTRA TIP – Learn about the speakers’ sessions as much as possible and try to pre-write tweets about those sessions and keynotes.
4. Capture the essence of the conversations
Have your audience in mind even when you live tweet at the conference. Tweet the top-level insights that are valuable not only to the onsite participants but also enrich your wider audience.
EXTRA TIP – You might want to let your followers know that you plan to live tweet at an event so they can temporarily tune you down.
5. Keep the conversation going
Make sure that you respond to the tweets of other delegates. Engage in the conversation by agreeing with the tweeted statements or providing your own point of view.
EXTRA TIP – Once you get involved in a Twitter conversation that you find mutually interesting, you can say, “Let’s talk more about it during the coffee break,” and seamlessly continue with the conversation in person.
6. Quote speakers correctly
When you tweet ideas and quotes from speakers, always add their Twitter handles to attribute their authorship. If they’re not on Twitter, simply include their name in the Tweet so you don’t confuse their ideas with yours.
7. Tweet compelling visual content
There is so much more than just tweeting text messages. Take pictures of the speakers, other fellow delegates, buffet tables or the venue premises. Even though the quality of pictures taken by smartphone cameras is more than sufficient in most of the cases, the image quality drops significantly in low-light conditions.
As a remedy, use photo-editing apps that will enhance your photos and make your content much more compelling. Here are our favorite ones: VSCO Cam, Snapseed, Camera+, Adobe Photoshop Touch.
EXTRA TIP – People love seeing themselves in pictures. Take a selfie with your new friends and tag them to enforce bonding and get more retweets.
8. Connect with other fellow delegates
By live tweeting from an event, you can get a high number of followers in a very short time. Be generous, retweet and favorite other posts to increase your social footprint. Using the event hashtag, your tweets will appear in the live stream and people will start following you. Make sure you follow them back so the newly created connections can extend to offline meetings too.
9. Tweet consistently but wisely
Tweet consistently throughout the event to keep appearing in the tweet stream. But choose your tweets wisely to bring a different perspective on the event. In addition, more and more event organizers set up live tweet walls that display tweets to the entire audience. That’s a great chance for you or your company to get visible. But be careful not to become spammy!
10. Continue tweeting after the event
Don’t stop tweeting the moment the event is over. Use the event hashtag to send the after-event analytics, photo albums, blogs, or summaries. Reconnect with the delegates by tweeting them a ‘nice to meet you’ note and take the connections beyond the event.